From:                              Massachusetts Office of Travel & Tourism <webmanager.mott=state.ma.us@mail18.atl111.rsgsv.net> on behalf of Massachusetts Office of Travel & Tourism <webmanager.mott@state.ma.us>

Sent:                               Thursday, October 05, 2017 8:02 AM

To:                                   Alzapiedi, John (MOTT)

Subject:                          October Industry Update

 

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OCTOBER 2017

 

Dear Colleagues,

Autumn in Massachusetts evokes foliage tours, cider tasting, regattas on the Charles, and so many activities that attract visitors to the Bay State from across the US and around the world.

On the international front, our visitation rate grew beyond the national average in 2016, as seen in our statistics below. In September MOTT was part of the Brand USA India Sales Mission, and in November we travel to New York City to meet international operators representing key markets in the UK, Ireland, Germany, Japan and China.

On the domestic front, we are rolling out seasonal promotions such as our new Thoreau Trail, MassJazz Guide, and 5 Things Fall. Our October MA spotlight features Marita Rivera, head of the Museum of African American History in Boston & Nantucket. Marita’s notion of museums as gathering places resonates for residents, students and tourists who care about our cherished history.

Thank you for working with us to promote Massachusetts as a destination, in all four seasons, for visitors from all 50 states and from around the world.

Francois-Laurent Nivaud
Executive Director
MOTT

Industry Spotlight
Marita Rivero
Preserving History!

As Executive Director of the Museum of African American History in Boston and Nantucket, Marita Rivero oversees an array of exhibits, public programs, walking tours and historical materials that tell the authentic stories of New Englanders of African descent.
Read more...

INDUSTRY 


By The Numbers

According to a new report released by the USTA, in 2016, 28 million domestic and international travelers spent a record-breaking $20.7 billion in direct spending in Massachusetts, contributing to the state’s economic growth while increasing its workforce by 4,100 or 3 percent to 139,100 jobs and generating $1.4 billion in combined state and local taxes (up 5.1 percent from 2015).

Domestic travel spending totaled $17.9 billion, a 2.4 percent increase over 2015 - just under the growth rate for the U.S. However, the International spending increased by 3.1 percent to $2.8 billion, compared to a decrease of 2.1percent nationally. See the MOTT press release for more details.

The new non-stop air routes that have launched in and out of Boston’s Logan International Airport along with MOTT’s concentrated marketing efforts in targeted origin countries have contributed to the substantial growth in international traveler spending in 2016.


International

India Sales Mission

In September, MOTT joined representatives from 41 U.S. tourism-industry entities for the Brand USA India Sales Mission. The mission introduced Massachusetts to India’s surging outbound-travel sector through meetings with tour operators, travel agencies and media in Mumbai, Chennai and New Delhi. The mission this year coincided with the ongoing U.S. - India Year of Tourism Partnership in 2017.

With the expansion of flights through Emirates, Qatar Airways and Turkish Airlines into Boston’s Logan International Airport, India’s potential as an emerging market for Massachusetts is significant. India is already the fifth largest source of international visitors to Massachusetts, with 77,000 arrivals to the state in 2015. For more details on MOTT’s India marketing initiatives, please contact Jackie Ennis.

International Tour/Receptive Event in New York City

MOTT and Discover New England (DNE) are hosting an evening networking reception with international tour and receptive operators in New York City on Thursday, November 2, 2017. The reception gives the New England industry an opportunity to meet New York/New Jersey-based operators representing major international markets, including the UK, Ireland, Germany, Japan and China.

Date: Thursday, November 2, 2017

Time:Set up at 4 p.m. Event begins at 5:30 p.m.

Location:Spirit Cruise at Chelsea Piers, Pier 61,
New York, NY 10011

Registration Fee: $500 per person. A small display table for brochures is included in fee. Travel expenses are on own.

With questions or to register, please email Jackie Ennis.


Domestic Marketing

Fall for Massachusetts

Fall is officially upon us, and leaf peepers are encouraged to take the scenic route with breath-taking drives and bucolic hikes. To explore by vehicle, iconic routes are detailed on our fall foliage page with pit stops to enjoy along the way. And for those seeking a closer look at color, a bevy of hiking and trail options abound in every cranny of the Commonwealth.

Cider, too, is a New England specialty that warrants special attention in fall season, and we suggest celebrating with a sampling of Massachusetts-made ciders. The best spots for tasting cider are at local cideries and taverns, or at the signature cider event of the year, Franklin County CiderDays! Taking place from November 3 – 5, 2017, this annual festival celebrates all-things-apple with tours, cider making, tastings, workshops and more.

Recent Consumer Releases

Thoreau’s Concord: A Transcendentalist Journey in Massachusetts

5 Things: Fall in Massachusetts

MassJazz Guide, 2017-2018


Sports Office

October 14-15 | Stage Fort Park, Gloucester
Gran Prix of Gloucester Cyclo-cross Race
Known as the ‘steeplechase of bicycle racing,’ the Gloucester race draws competitors from US, Canada and Europe.

October 22-23 | Charles River, Boston
Head of the Charles Regatta
Since its origin in 1965, the Head Of The Charles® Regatta has welcomed the world’s best crew teams to the banks of the Charles River for the ultimate two-day rowing competition.

Stay tuned for the Mass Sports Marketing Office’s Eighteen in Eighteen: Massachusetts’ Top Sporting Events for 2018, to be released later this fall.


Film Office

October is a great month to attend film festivals in Massachusetts!

October 11 – 15
HUBweek Presents
The GlobeDocs Film Festival

October 19 – 22
Boston Asian American Film Festival

October 20 – 29
Boston Palestine Film Festival

October 26 - 29
Arlington International Film Festival

Find a full schedule of festivals organized by town at the Massachusetts Film Office website.

Industry

 

Bulletin Board:

Free Brochure Distribution:
Since 2011, our friends at Lee Premium Outlets, a Simon Property, have been distributing tourism information to shoppers and tourists that stop at Exit 2 on the Mass Pike. If you would like to have your rack cards, visitor guides and brochures displayed at this popular shopping destination, then please send one box to: Carolyn Edwards, General Manager, Lee Premium Outlets, 17 Premium Outlets Blvd., Lee, MA 01238. For more information, contact Carolyn Edwards.

‘What’s New’ Submissions:
In an effort to enhance travel and media coverage across Massachusetts, MOTT would like to hear about new attractions, accommodations and activities you have going on this fall or in the seasons ahead. Please send information and/or photos about upcoming promotions, campaigns or happenings at your respective venue to Abigail Phillips.

Culinary Events: 2017 Foods, Fairs, and Festivals:

Our monthly Culinary Tourism Calendars feature foodie fun, fairs and festivals, and are a great way to promote your culinary events. We are looking for events through March 2018, so please email your submissions to Phyllis M. Cahaly. You can also send (royalty & copyright free) food and culinary event images. (Note: the culinary calendars are specifically designed to promote culinary events, not standard or static restaurant menus)

Wicked Free Winter Fun:

We love all the free winter fun in Massachusetts – the sledding, ice skating and scenic walking trails as well as cozy museum exhibits and indoor farmers markets.

We’re ready to spread the word about all of the Wicked Free Winter Fun things there are to do from December 21, 2017 to March 20, 2018. Please email your totally free (no purchase required) events and specials to Phyllis M. Cahaly for inclusion into MOTT’s online program. Please provide: event name, date, location and website.

KEEP IN TOUCH:

 

              

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