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FOR IMMEDIATE RELEASE
October 30, 2018

Media Contact: Shannon Healey
shannon.healey@mass.gov
(617) 272-6102

Massachusetts Tourism Releases Statewide Guide to Apples, Featuring Orchards, Cideries, and a Bushel More 

 “Applechusetts” gets to the core of all things apple in the Bay State

BOSTON, MA. – In advance of Franklin County’s CiderDays festival, The Massachusetts Office of Travel and Tourism (MOTT) debuts Applechusettsa guide to apple goods, experiences, and traditions across the Commonwealth. From historic orchards and antique apple varieties to irresistible baked goods and fresh-pressed sweet cider, apples have vastly influenced the culinary and agricultural fabric of the Bay State.

“For countless residents and visitors, apple picking is the signal that fall is here. But that’s just a taste of what apples represent,” said Francois-Laurent Nivaud, MOTT’s Executive Director. “From festivals like Applefest and CiderDays to the bounty of hard cider made by local producers reinventing this traditional beverage, Massachusetts celebrates apples in all forms. Apples are integral to the seasonal experiences, culinary culture, and unforgettable memories so many have come to cherish from our state.” 

Applechusetts is released leading up to the 24th annual Franklin County CiderDays, taking place November 2-4, 2018 at venues throughout western Massachusetts. Many workshops and activities are totally free and welcome to attendees of all ages. Ticketed events, such as the Cider Salon, tend to sell out, drawing hundreds of hard cider aficionados to taste from 120 cider brands across the US and Europe.

CiderDays is produced by the Franklin County Chamber of Commerce. Natalie Blais, the chamber’s Executive Director, said, “Massachusetts is apple country and Franklin County plays an important role in the craft cider movement. This historic apple growing region prides itself on hosting the longest running cider festival in North America. Many commercial cider makers got their start at CiderDays and come from around the world to learn about cider making techniques and innovations in the field.”

The guide features over 50 pick-your-own orchards, farm stands, sweet treats, events, and cideries alongside specialty apple varieties, recipes from local businesses, and hard cider tasting tips. An introduction to the breadth of apples, the mentions represent just a sample of statewide offerings, with many more featured on state agritourism websites. An index and resources section at the back of the guide outlines MOTT and Massachusetts Department of Agricultural Resources (MDAR) web pages for additional listings, interactive maps, and apple insights.

“For generations, Massachusetts farmers have cultivated nearly 40 varieties of apples on their land to provide residents and tourists alike with locally grown, delicious fruits to enjoy in a variety of ways, and last year harvested over $14 million worth of apples on 2,600 acres of land,” said MDAR Commissioner John Lebeaux. “Today, with a burgeoning agritourism sector in the state and with our promotional efforts, it’s easier than ever for families to support their local fruit farmer by going to a nearby orchard and spending a fall day picking apples straight from the tree.”

Hard copies of Applechusetts will be distributed during Franklin County CiderDays. A digital version of the guide is available on MOTT’s website alongside apple-themed blogs, events, cider producers, and orchards. For more information and to view Applechusetts, visit massvacation.com/apples.

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About the Massachusetts Office of Travel and Tourism: MOTT’s mission is to promote Massachusetts as both a leisure and business travel destination for domestic and international markets and to contribute to the growth of the Commonwealth’s economy. MOTT works closely with 16 regional tourism councils across the state, and with larger tourism alliances such as Discover New England and BrandUSA. For more information, visit massvacation.com