The state is divided into 16 individual tourism regions and each region is marketed by a Regional Tourism Council (RTC), a nonprofit, membership-based organization. The RTCs develop regional advertising, public relations, brochures, and other marketing initiatives throughout the year.

The Massachusetts Office of Travel & Tourism (MOTT) markets the state as a whole while the RTCs focus on promoting their specific designated service area of the state. The RTCs are an invaluable resource for learning about attractions, accommodations, events, restaurants, retail, networking, and other tourism businesses. The state’s annual grant program helps the RTCs accomplish their marketing initiatives. In FY16, $6 million was distributed among the RTCs to support their advertising, administrative, and marketing efforts.


Greater Boston

Greater Boston Convention and Visitors Bureau
617-536-4100, or 888-SEE BOSTON

North of Boston

North of Boston Convention and Visitors Bureau

Greater Merrimack Valley

Greater Merrimack Valley Convention and Visitors Bureau
978-459-6150 or 800-215-9805

Southeastern Massachusetts

Southeastern Massachusetts Convention & Visitors Bureau

Plymouth County

Plymouth County Convention and Visitors Bureau
508-747-0100, or 800-231-1620

Cape Cod

Cape Cod Chamber of Commerce
508-362-3225 or 888-33CapeCod

Martha’s Vineyard

Martha’s Vineyard Chamber of Commerce
508-693-0085 or 800-505-4815

Nantucket Island

Nantucket Island Chamber of Commerce

Metro West

Metro West Tourism & Visitors Bureau

Central Massachusetts

Discover Central Massachusetts

Johnny Appleseed Trail

Johnny Appleseed Trail Association

Greater Springfield

Greater Springfield Convention and Visitors Bureau
413-787-1548 or 800-723-1548

Hampshire County

Hampshire County Tourism & Visitors Bureau

Franklin County

Franklin County Chamber of Commerce

The Berkshires

Berkshire Visitors Bureau

Mohawk Trail

Mohawk Trail Association