The Summer of Love: Psychedelic Posters from the SCMA Collection

Tuesday-Saturday 10 AM-4 PM; Sundays 12-4 PM; Closed Mondays. Fri, Jun 14 - Sun, Sep 15, 2013

Venue: Smith College Museum of Art

Elm Street At Bedford Terrace, Northampton, MA 01063

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Featuring 70+ original art posters by some of the major California poster artists of the 1960s-including Rick Griffin, Alton Kelley, Stanley Mouse, Victor Moscoso, and Wes Wilson-The Summer of Love strives to understand the emergences of the 1960s counterculture and the psychedelic aesthetic through the burgeoning realm of posters as both an advertising agent and an art form. Promoting concerts, cultural gatherings, and drug use, the posters targeted members of the budding counterculture. These youth shared a full-fledged opposition to the established society left over from the suburban conformity of the 1950s. The posters on view advertise important music venues such as the Fillmore Auditorium and Avalon Ballroom and evoke iconic images associated with the psychedelic '60s, such as the "Flower Child." Augmenting the visual experience, American classic rock music recordings from the 1960s and 1970s will be played in the gallery. This exhibition is supported by the Judith Plesser Targan, class of 1953, Art Museum Fund.

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