Keiko Matsudo Orrall

Executive Director
Massachusetts Office of Travel & Tourism


keiko matsudo orrallKeiko Matsudo Orrall served four terms in the Massachusetts House of Representatives, the first Asian American woman to be elected to the chamber, where she worked to build bipartisan relationships and solve problems for her constituents. As a State Representative, she served on the Joint Committees on Economic Development and Emerging Technologies, Labor and Workforce Development, and Export Development, sponsoring legislation which highlighted the potential for the tourism industry, and engaging with various trade organizations and stakeholders. Orrall has been involved in a wide range of tourism issues, including advocating for the state’s cranberry growers and agricultural sector, supporting the Plymouth 400 commemorations, and engaging with the Consul Generals of Boston. A graduate of Smith College, she was a member of the Pay Equity Commission, was active on the Massachusetts Caucus for Women Legislators, and currently serves on the UMass Center for Women and Public Policy Advisory Board.

A resident of Lakeville, Keiko and her husband Norman Orrall have been married for 28 years and have two grown children.