Executive Director
Massachusetts Office of Travel & Tourism

Francois NivaudFrançois-Laurent Nivaud, a well-respected leader in the Massachusetts hospitality industry, became the Executive Director of the Massachusetts Office of Travel & Tourism (MOTT) in April 2016. François leads the state agency in its mission to promote Massachusetts as both a leisure and business travel destination for domestic and international markets.

François represents MOTT in a number of tourism organizations, including the National Council of State Tourism Directors, the Board of Directors of Discover New England, the Massachusetts Cultural Facilities Fund Advisory Council, the Massachusetts Marketing Partnership, the Advisory Commission on Travel & Tourism, and Brand USA, of which Massachusetts is a founding partner.

Originally from the Loire Valley in France, François has 30 years of experience in the Massachusetts hospitality and tourism industry. From 1988 to 1999 he was managing director of the Boston Harbor Hotel, helping to position it as an industry-leading hotel property. He founded the Boston Wine Festival, now in its 27th year, and the Boston Wine Expo, the first wine symposium in the Northeast.

François served nearly 20 years on the Board of Directors of the Greater Boston Chamber of Commerce. In 1998 he created New England Management Services (NEMS), a think tank for the hospitality industry that has been involved in consulting projects around the country. He is Director Emeritus of the Greater Boston Convention & Visitors Bureau, and a co-founder of both the Massachusetts Lodging Association and the Massachusetts Visitors Industry Council. François also served as Dean of the Roger A. Saunders School of Business & Hospitality Management at Newbury College.

François and his wife have three children and reside in Cohasset.