MOTT pursues an aggressive research program to track travel trends in the Commonwealth. The following is an overview of MOTT's major research initiatives. For additional travel industry statistics, contact MOTT's Research Department.

To join the MOTT "TravelStats" email newsletter and receive other MOTT research updates, contact MOTT's Research Department. See the most recent TravelStats Newsletter (PDF).

• Overview Statistics
• Economic Impact of Tourism
• Room Occupancy Tax Collections
• Special Topics
• MOTT TravelStats Newsletter Archive
• Travel Industry Report
• Useful Research Links

Overview Statistics

Massachusetts Travel Volume:

• Domestic travel: 17.4 million CY2008 (19.3 million CY2007)
• International travel: 1.9 million CY2008 (1.8 million CY2007)

Economic Impact of Travelers on Massachusetts (CY2008):

• Direct spending: $15.6 billion (Domestic $13.5 billion, International $2.0 billion)
• State & local taxes: $962.7 million
• Jobs supported: 128,800
• Wages paid: $3.7 billion

Economic Impact of Tourism

Economic-impact analysis estimates the scope of the travel industry in the state's economy. Measuring the economic impact of this industry is complex for two reasons. First, the travel industry is highly disaggregated, as a number of industries provide goods and services to travelers. Second, industries serving travelers also serve residents and nontravel-related businesses.

MOTT's economic-impact study estimates the impact of traveler expenditures across many industries. The study also isolates travel-generated impacts from impacts driven by travelers and the industry that serves them. For purposes of these reports a traveler is defined as a person who travels 50 or more miles one way to a destination or who stays overnight.

• Economic Impact of Travel on Massachusetts Counties: CY 2007


• Economic Impact of Travel on Massachusetts Counties: CY2006


• Economic Impact of Travel on Massachusetts Counties: CY 2005


• Economic Impact Summary, Historical

Room Occupancy Tax Collections

• Room Occupancy Tax Collection Summary by County (PDF)

Note: The Commonwealth's fiscal year begins on July 1 of the previous year and ends on June 30 of the current year. For more information, please visit the Massachusetts Department of Revenue

Special Topics

In Past years MOTT has conducted several primary research studies in conjunction with third party vendors.

• Massachusetts Residents Focus Groups: MOTT contracted Strategic Marketing & Research, Inc. to conduct focus group sessions with Massachusetts residents to better understand the travel decision process regarding in-state travel.
  • Focus Groups Executive Summary (PDF)
• Segmentation Study: MOTT contracted Strategic Marketing & Research, Inc. to conduct a segmentation study to better understand the travel decision processes used by potential visitors to Massachusetts. Key groups, or segments, were targeted for an in-depth analysis.
  • Segmentation Study Highlights (PDF)

 

TravelStats Newsletter Archive

NOTE: Archived e-mail newsletters are all in Adobe Acrobat (PDF) format.

 

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• November
• October
• September
• August
• July
• June
• May
• April
• March
• February
• January

 

• December
• November
• October
• September
• August
• July
• June
• May
• April
• March
• February
• January

 

• December 2007
• November 2007
• October 2007
• September
• August 2007
• July 2007
• June 2007
• May 2007
• April 2007
• March 2007
• February 2007
• January 2007

 

• December 2006
• November 2006
• October 2006
• September 2006
• August 2006
• July 2006
• June 2006
• May 2006
• April 2006
• March 2006
• February 2006
• January 2006

 

• December 2005
• November 2005
• October 2005
• September 2005
• August 2005
• July 2005
• June 2005
• May 2005
• April 2005
• March 2005
• February 2005
• January 2005

 

• November/December 2004
• October 2004
• September 2004
• August 2004
• July 2004
• June 2004
• May 2004
• April 2004
• March 2004
• February 2004
• January 2004

Travel Industry Report

Massachusetts Travel Industry by the Numbers

• Economic Impact
• Room Occupancy Taxes
• Spending by Industry Sector
• Visitor Volume
• DomesticVisitor Economic Impact
• Domestic Visitor Origin
• Domestic Visitor Behavior

 MOTT Domestic Marketing Programs and Results

• MOTT Mission
• FY2008 and FY2009 Domestic Marketing Programs
• Brand Campaign
• Seasonal Lodging Promotions
• Free-Standing Newspaper Inserts
• Group Tour
• Massvacation.com
• Massachusetts Getaway Guide
• Customer Relationship Marketing
• Public Relations

International Marketing Campaign and Visitation Data

Regional Tourist Council Grant Program

• 2008 Annual Report
• 2007 Annual Report

Useful Research Links

A select list of Web resources to help you better measure travel and tourism and their role in the broader Massachusetts economy:

• Massachusetts Facts
• Massachusetts Division of Employment & Training
• Massport - Logan International Airport statistics
• U.S. Bureau of Transportation Statistics
• Travel Industry Association of America (TIA)
• U.S. Office of Travel and Tourism Industries (OTTI)
• U.S. Census Bureau
• Massachusetts Institute for Social and Economic Research (MISER)
• Pinnacle Advisory Group
• Travel Business Roundtable
• Massachusetts Dept. of Revenue - Massachusetts Municipal Databank
• Massachusetts Benchmarks

 

Page last updated 5/10/2009