Central Massachusetts is a hidden gem, full of art & culture, unique family fun, and gorgeous natural vistas. Here in the heart of Massachusetts, you can go to “sugar camp” at Old Sturbridge Village’s living history museum; experience perfect 84º weather year round at Coco Key indoor water resort; and take on Wachusett Mountain on skis in the winter, and in hiking boots the rest of the year. While in Central Mass, don’t miss out on the burgeoning culinary scene, memorable art, or rockin’ live music venues of Worcester, New England’s third largest city.

For more information on Central Massachusetts, visit these sites:
Central Massachusetts Convention & Visitors Bureau
Johnny Appleseed Trail Association

  • Worcester Center for Crafts +
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    Worcester Center for Crafts

    Worcester

  • Zoll Cellars +
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    Zoll Cellars

    Shrewsbury

  • 111 Chop House

    Worcester

    Voted by readers of both the Worcester Telegram and Worcester Magazine as the restaurant in Central Massachusetts, the 111 Chop House... more

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  • 12 Crane

    Southbridge

    A destination for dining, entertainment and the arts, 12 Crane houses The Dark Horse Tavern and upstairs the Hop Vine Cafe,... more

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  • 1761 Old Mill Restaurant

    Westminster

    Serving the Community for 250 Years! 1761 Old Mill Restaurant, Cracker Barrel Pub and Country Store Enjoy excellent food served in a... more

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  • 3Museums.org

    Boylston

    The collaboration of 3 Great Museums, all within a few miles distance, offering discount admissions incentives to enhance visitation to these... more

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  • Accent Limousine Service, Inc

    Milford

    Providing professional chauffeured ground transportation for every occasion since 1985. Custom tours led by Massachusetts Minutemen. more

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  • Active By Nature

    Hubbardston

    ABNI specializes in high-quality trips that seek to enhance the body, mind, and spirit of it's participants. Offering personal growth... more

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  • Adventure Boating

    Paxton

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  • Alternatives For Health Herbal Apothecary

    Sturbridge

    Bulk Herbs and Teas Homeopathic Remedies Flower Essences Essential Oils Herbal Extractions and Formulas products and treatments for Detoxification Classes... more

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  • American Antiquarian Society

    Worcester

    Research library founded in 1812 by printer Isaiah Thomas; collections document American life from colonial era through Civil War and Reconstruction. more

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  • Anna Maria College

    Paxton

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  • Apple Country Markets, Inc.

    Clinton

    Retail Market of Groceries, Soda, Milk, Ice Cream, Beer, Wine, & Liquor. Large selection of Craft and Speciality Brews with... more

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  • Armsby Abbey

    Worcester

    The Armsby Abbey has become one of the top craft beer destinations in the world. This gastro-pub offers a seasonal... more

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  • Arrowhead Acres

    Uxbridge

    Hayrides and Campfires, family and company outings. Chapel and wedding/ Banquet facility. more

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  • Assumption College

    Worcester

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  • Athol Winter Farmers' Market

    Athol

    The Athol Winter Farmers' Market is a great place to get year-round seasonal produce, artisan breads, maple syrup, honey, farm-fresh... more

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  • Atmosphere Beauty Boston

    Westborough

    Atmosphere Beauty features the best eclectic treasures from around the globe. Specializing in fragrances, skincare and indie beauty favorites such... more

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  • Bagel Time

    Worcester

    Bagel Time, grew out our love of bagels and our interest in finding a healthy alternative to today's fast-food. Deli,... more

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  • Bay Path Golf Course

    East Brookfield

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