Central Massachusetts is a hidden gem, full of art & culture, unique family fun, and gorgeous natural vistas. Here in the heart of Massachusetts, you can go to “sugar camp” at Old Sturbridge Village’s living history museum; experience perfect 84º weather year round at Coco Key indoor water resort; and take on Wachusett Mountain on skis in the winter, and in hiking boots the rest of the year. While in Central Mass, don’t miss out on the burgeoning culinary scene, memorable art, or rockin’ live music venues of Worcester, New England’s third largest city.

For more information on Central Massachusetts, visit these sites:
Central Massachusetts Convention & Visitors Bureau
Johnny Appleseed Trail Association

  • Alternatives For Health Herbal Apothecary

    Sturbridge

    Bulk Herbs and Teas Homeopathic Remedies Flower Essences Essential Oils Herbal Extractions and Formulas products and treatments for Detoxification Classes... more

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  • Anna Maria College

    Paxton

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  • Armsby Abbey

    Worcester

    The Armsby Abbey has become one of the top craft beer destinations in the world. This gastro-pub offers a seasonal... more

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  • Arrowhead Acres

    Uxbridge

    Hayrides and Campfires, family and company outings. Chapel and wedding/ Banquet facility. more

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  • Assumption College

    Worcester

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  • Athol Winter Farmers' Market

    Athol

    The Athol Winter Farmers' Market is a great place to get year-round seasonal produce, artisan breads, maple syrup, honey, farm-fresh... more

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  • Atmosphere Beauty Boston

    Westborough

    Atmosphere Beauty features the best eclectic treasures from around the globe. Specializing in fragrances, skincare and indie beauty favorites such... more

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  • Bagel Time

    Worcester

    Bagel Time, grew out our love of bagels and our interest in finding a healthy alternative to today's fast-food. Deli,... more

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  • Bay Path Golf Course

    East Brookfield

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  • Beatnik's

    Worcester

    Open Tues-Sat 4PM-2AM (Food served 'til Midnight) Lounge, Music, Fare & Fun A funky little place to be... Beatnik's be... more

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  • Becker College

    Worcester

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  • Bedrock Golf Club

    Rutland

    Bedrock Golf Club is a golf course and pro shop open to the public. We have been serving the golfer... more

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  • Bella Via Balloon Company

    Worcester

    Balloon (hot air) flights in central New England; Balloon promotions; Training & Education; Sales; Trips to Sicily, Italy. more

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  • Berlin Country Club

    Berlin

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  • Berlin Orchards

    Berlin

    More than 17 varieties of apples; pick-your-own orchard with peaches, pears, pumpkins, squash, and berries. MAple sugar house; hayrides and tours. more

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  • Big Bunny Market, Inc.

    Southbridge

    Locally owned and operated full service grocery store. We specialize in providing great prices and good old fashioned values. more

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  • The Bird Store and More

    Sturbridge

    We are your one stop shop for all your outdoor bird watching, feeding, and garden gift items. Providing you with... more

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  • Blackstone Valley Visitor Center

    Uxbridge

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  • Blue Dog Sports Bar & Grille

    Milford

    Features a pub-style menu that will tempt everyone's taste buds. Enjoy our contemporary Sports Lounge featuring billiards, sports action on 20... more

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  • Bollywood Grill

    Shrewsbury

    Named after the cinema capital of India, Bollywood Grill offers the tasty, exotic flavors of authentic Indian cuisine. Bollywood Grill... more

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