Contact: Lisa Simmons,
Vicki Cimino, Connelly Partners
For Immediate Release
MASSACHUSETTS OFFICE OF TRAVEL AND TOURISM REACHES
SOCIAL MEDIA MILESTONE
VisitMassachusetts Surpasses 50,000 Facebook
BOSTON, January, 2012 - The Massachusetts Office of Travel and
Tourism (MOTT) today surpassed 50,000 Facebook fans at
facebook.com/VisitMassachusetts. MOTT attributes the growth to its
Mass Insider platform – a collection of deals, insider tips,
events and weekly Massachusetts giveaways.
While MOTT celebrates its success in reaching a new threshold, the
organization touts its engagement with fans and a unique social
experience that goes beyond one-way communication.
“Social media is an important tool in reaching new visitors
with up-to-the-minute information on travel in
Massachusetts,” said Betsy Wall, executive director of the
Massachusetts Office of Travel & Tourism.
Launched in September of 2010, the Facebook page features
Massachusetts lodging, attractions, dining, shopping, outdoor
activities, events, and everything in between.
Other notable advances in MOTT’s social media program include
its steadily active Twitter page, @VisitMA, which has reached close
to 6,000 followers, as well as the recent addition of a Google+
For more information, visit massvacation.com
and "Like" us on
Facebook at Visit Massachusetts (http://www.facebook.com/VisitMassachusetts
and "Follow" us on Twitter @VisitMA (http://twitter.com/VisitMA
find us on Google+ by searching “Visit Massachusetts”
within the Google+ search bar.
The Massachusetts Office of Travel & Tourism (MOTT) is the
state agency dedicated to promoting Massachusetts as a
leisure-travel destination. An integral part of the state’s
economy, tourism generates more than $915 million in state and
local taxes and $14.4 billion in travel related expenditures and
supports 121,500 in-state jobs. Web site: http://www.massvacation.com/