Exhibition at ATHM: "Color Revolution: Style Meets Science in the 1960s"

    Sat, Sep 14, 2013 - Sun, Jan 26, 2014

    Times: Wed. - Sun., 10am - 5pm

    Venue: American Textile History Museum

    491 Dutton Street, Lowell, MA 01854

    Contact:

    Maura Ryan

    mryan@athm.org

    (978) 441 0400

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    During World War II, materials shortages led to rationing and regulations in the fashion and textiles industries. Clothing designers faced limits on the amount of fabric they could use in garments, and textile designers were limited in both the amount of dye and number of colors in each design. In the immediate postwar period, design was influenced by sustained rationing in much of Europe, as well as the "Good Design" exhibitions that continued to push the principles of international modernism, with a grayed palette and sparse patterning. At the same time, chemists and manufacturers were experimenting with new fibers and dyes. These experiments in technology, combined with a cultural reaction against the perceived dreariness of the wartime legacy, resulted in an artistic explosion of color and patterning in the 1960s and early 1970s. Op, pop, psychedelic, neon, and day-glo are just some of the style terms common to this period. Influences from non-Western cultures brought new color palettes, design motifs, and combinations into Western design. "Color Revolution" explores the new dyes, fibers, and designs of this fertile period and helps visitors understand how technology and design support each other. "Color Revolution" is on view at the American Textile History Museum through January 26, 2014. Price: Free for Museum members and children under 6, $8 for adults 17 and older, $6 for seniors (65 and older), children 6 - 16, and college students with ID. Museum Hours: Wed. - Sun., 10am - 5pm.

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