The SOWA Artists Guild at 450 Harrison Avenue is a non-profit association of professional studio artists. The Guild's purpose is to promote the diversity and individuality of the artists working in this flagship space, the center of the SOWA Art District. First Fridays are an integral part of the SOWA Artists Guild mission. The aim is to give visitors access to the artists in their element - to offer a different and more personal way to experience art firsthand. By opening their working space to the public, the SOWA Artists Guild hopes to give people an avenue for viewing quality contemporary art that complements yet goes beyond the gallery experience. First Fridays appeal to a wide range of art enthusiasts, from seasoned collectors to first time art buyers to those who have never considered art before. Through its participation in these popular events - and by establishing itself as a presence in the SOWA artistic community - the SOWA Artists Guild strives to make its art and its artists accessible to all, working together to inspire people to appreciate art on a whole new level.