Tourism U is an ongoing series of free workshops offered by The Massachusetts Office of Travel & Tourism (MOTT) year-round across the Commonwealth.
Upcoming Tourism U Sessions
Group Tour Tourism U
March 19, 2014
Massachusetts Office of Travel & Tourism
10 Park Plaza
Second floor Rooms 1 & 2
9:30 am – 11:30 am
Group Sales / Marketing 101 Presentation:
A Roundtable discussion on Group Tour, Sales & Marketing. The presentation will be set up in an open discussion format.
Ken Brissette: Group Coordinator Massachusetts Office of Travel & Tourism
Fred Hunter: Regional Sales Director , Group Tour Media
Market Segments – What are the group types and the dynamics of selling and marketing to each segment.
Local Receptive Operators – Pricing for local receptive operators and a discussion explaining what a receptive operator is. Pricing and why local receptive operators are usually treated differently from other receptive operators.
Student Groups – Needs and group size are quite different from regular tour groups. Explanation for student needs such as separate floors for boys and girls, extra security, no pools and room pricing based on quad occupancy.
Sales – Discussion on networking, attending trade shows, participating in operator travel events, generating leads and building a database.
RSVP to Ken Brissette, 617-973-8568