Tourism U

Tourism U is an ongoing series of free workshops offered by The Massachusetts Office of Travel & Tourism (MOTT) year-round across the Commonwealth.

Upcoming Tourism U Sessions

April 30, 2014
Courtyard Boston Billerica/Bedford
270 Concord Road

10:30 am – 12:00 pm
MA Sports Marketing
A look at current trends in sports tourism and how to work with the MA Sports Marketing Office to get more involved in this growing industry.
Presenter: Shannah McArdle, Director, MA Sports Marketing Office

12:00 pm – 1:00 pm
Lunch on your own

1:00 pm – 2:00 pm
The New
An overview of how to use to boost your exposure including:
Listing your business
Listing deals
Listing events
Checking leads
Social channels
And more…
Presenter: John Alzapiedi, Web Manager, MOTT


RSVP: John Alzapiedi

May 7, 2014
New Bedford Whaling Museum
18 Johnny Cake Hill
New Bedford

10:00 am – 11:30 am
Working with the Film Industry
This session will explain how locations are chosen, what the Film Office
does to promote every corner of the Commonwealth, and how to benefit from film
production in your city or town.
Presenter: Lisa Strout, Director, Massachusetts Film Office

*Southeastern Massachusetts Convention & Visitors Bureau is offering a Tourism luncheon for more information visit

1:00 pm – 2:30 pm
Historic Ports
Massachusetts is home to nine Historic Ports, including America’s oldest seaport, Gloucester. The antiquated charm of these Historic Ports is now the ideal modern cruise ship destination for themed cruise events and exciting shore excursions.
At this Tourism U session you will learn about Massachusetts’ nine Historic Ports, how MOTT promotes the ports and works with host cities, and hear from port representatives about current and planned activities.

Gloucester: “American’s Oldest Seaport”
Salem: “Bewitching Seaport”
Boston: “Cradle of Modern America”
Provincetown: “Where It All Began”
Plymouth: “American’s Home Town”
Fall River: “Mystery, History & the Sea”
New Bedford: “The Whaling City”
Martha’s Vineyard: “Inspiring Artists for Centuries”
Nantucket: “Island Home of Sea Captains”

Phyllis M. Cahaly, CMD, Director of Specialized Marketing
Massachusetts Office of Travel & Tourism

Kate Fox, Executive Director
Destination Salem

Kevin Laffey, Director, Cargo Marketing
Cruiseport Boston/Massport Maritime Department

Rex McKinsey, Harbormaster

Jeffrey Stieb, Executive Director
New Bedford Harbor Development Commission


RSVP with which sessions you will be attending to: Darrell LeMar