International Tourism Marketing at MOTT – December 2013

AVAILABLE OPPORTUNITIES WITH MOTT THIS YEAR IN THE INTERNATIONAL MARKETPLACE

For a full listing of all trade shows and missions where MOTT is involved, click here.

NOTE: All opportunities below are available to anyone in the industry who works or is interested in working in the international market. Unless otherwise noted, there are no participation fees, but individual participants/organizations will be in charge of the costs of their own airfare, hotel accommodations, and any travel expenses.

Japanese LA Receptive Operator Trade Mission
January 16, 2013
This mission is open to all tourism industry representatives in Massachusetts interested in growing their business in the Japanese market. This is a joint tourism mission between Massachusetts & Discover New England (DNE), involving a destination seminar for Japanese receptive tour operators based in Los Angeles. Invited are key tour planners from Japanese companies who build most of the itineraries that come through New England. The mission is co-sponsored by MOTT for Massachusetts participants. Individual Massachusetts participants will be in charge of the costs of their own airfare, hotel accommodations, and any travel expenses, but participation in the actual event is complimentary. MOTT will accept participants on a first-come, first served basis.

Dublin Holiday World, Ireland
January 25-27, 2013
This trade and consumer show is Ireland’s largest travel trade and consumer event of the year. Massachusetts has purchased a spot for one member of the Massachusetts tourism industry on the Discover New England (DNE) booth. The participant will be considered a Massachusetts representative. Individual participants/organizations will be in charge of the costs of their own airfare, hotel accommodations, and any travel expenses, but participation in the actual event is complimentary. MOTT will accept participants on a first-come, first served basis. For more info, visit www.holidayworldshow.com.

Destinations Show, London
January 31-February 3, 2013
Destinations London is a well-respected consumer holiday & travel show in the UK. This year, Massachusetts is paying for its own standalone booth. MOTT will have two slots available which will be open to anyone from the Massachusetts tourism industry. Individual participants/organizations will be in charge of the costs of their own airfare, hotel accommodations, and any travel expenses, but participation in the actual event is complimentary. MOTT will accept participants on a first-come, first served basis.
www.destinationsshow.com

Massachusetts/DNE Japanese Trade Mission to Tokyo
February 3-8, 2013
This mission will comprise sales calls, a tour operator seminar, lunch and workshop, plus a media lunch and workshop.  Japanese participants will include key tour planners, hotel purchasers, and tour operators from Japanese companies. The dates are timed to coincide with the opening of the Sterling and Francine Clark Art Institute’s traveling exhibit which opens in Tokyo on February 9. The opportunity to highlight New England’s cultural offerings will provide our Japanese partners the chance to experience one of New England’s treasures first-hand. This is a joint mission with Discover New England (DNE). The mission is co-sponsored by MOTT for Massachusetts delegates. Individual participants/organizations from Massachusetts will be in charge of the costs of their own airfare, hotel accommodations, and any travel expenses, but participation in the actual event is complimentary. MOTT will accept participants on a first-come, first served basis.

Trade & Media Mission to Toronto & Montreal, Canada
February 18-21, 2013
Massachusetts is facilitating the first comprehensive trade/media mission to Canada in many years. Participants will visit various key product managers, airline representatives and media from all over Ontario and Quebec to discuss new tourism product and news across Massachusetts. The mission is sponsored by MOTT. Individual participants/organizations will be in charge of the costs of their own airfare, hotel accommodations, and any travel expenses, but participation in the actual event is complimentary. MOTT will accept participants on a first-come, first served basis.

UPCOMING EDUCATIONAL WORKSHOPS

Coming Up Soon:
Focus on China Workshop
December 14, 2012
Hall of Flags, State House, Boston
10:00 a.m. – 3:00 p.m.
In 2011, 1.1 million visas were issued to Chinese citizens coming to the United States. By June of 2012 the number had already surpassed 2 million. Chinese inbound tourism to the U.S. is the fastest growing tourism source and will continue to be so for the foreseeable future. Capturing the right inbound Chinese visitors for your business is a key challenge facing all segments of the tourism sector in Massachusetts.  Please join us to learn more about this important market and your role in it, both in developing a potential marketing strategy and also understanding what it entails. This educational workshop is free of charge for the Massachusetts industry.

Focus on Canada Workshop
February 11, 2013
10 Park Plaza (Transportation Building), 2nd Floor, Boston
10:00 a.m. – 3:00p.m.
In 2011, Canada sent over 678,000 visitors to Massachusetts, making Canada the Commonwealth’s strongest source of international visitors and generating a 12% increase in visitation over the preceding five years.  Canadians annually spend an estimated $457 million in Massachusetts. In addition to being a drive market, Canadians have access to excellent air service to Logan through Porter Airlines and Air Canada. Canada’s economy remains stable and growing and, along with the strong Canadian dollar, allows Canadians to indulge their desire to travel. Outbound travel is a growing trend, with almost two thirds of all overnight trips out of Canada being to the U.S. Massachusetts is well positioned to grow market share from our neighbor to the north.  We welcome you to this workshop to learn more about the trends in the market as well as MOTT’s plans for 2013 and beyond as we renew our presence in the marketplace and engage in exciting consumer, travel trade and press initiatives. This workshop will feature a variety of knowledgeable speakers on the topic. Free of charge for the Massachusetts industry.

Tourism U International Sessions Across Massachusetts
To keep abreast of upcoming opportunities to attend free educational tourism workshops on MOTT’s international program, please bookmark this page and check it often: Tourism U.

DON’T MISS OUT ON FREE PR – SEND US YOUR 2013 NEWS TODAY!

2013: The Year of Italian Culture
2013 has been declared “The Year of the Italian Culture in the USA” by the Italian Embassy in Washington, DC and Boston/Massachusetts is one of seven cities/states targeted for promotion. MOTT is looking for any news on Italian culture in Massachusetts for 2013.

Send us your news!

MOTT needs your news stories in order to market Massachusetts effectively within the U.S. and internationally.  Don’t miss this opportunity to promote your attraction/event/property. Don’t forget, we have marketing representatives in six countries. They always need to know what’s new in Massachusetts. The Travel Industry abroad is already planning for next year’s catalogs and magazine articles, so that means we need news for next year now!

We’re looking for…
-New hotels coming in or renovations coming up over the next 1-2 years;
-New tours;
-New or unique events – over both the next several months and the next several years!
-Venue/attractions news;
-New museum exhibits;
-Historic anniversaries;

Long Lead News Stories ~ Timing for MOTT to promote effectively: 6-18 months ahead of time
(domestic & international)

INTERNATIONAL FAM TOUR UPDATE: FALL, 2012 

Below is a sampling of the Media and Travel Trade Industry FAMs that MOTT hosted last month:

David Wickers UK Press FAM – Oct. 27-Nov. 3
Travel Editor, Good Housekeeping (UK) and also a director at luxury tour operator, Bridge and Wickers

TUI UK Trade FAM, Nov. 16-21
Five sales staff from TUI Specialist visited Massachusetts to view their current properties and experience being a tourist here.

Italian BA Trade FAM, Nov. 17-19
Ten travel agents from all over Italy visited Boston with a BA rep and MOTT’s Italian rep.

DNE Group Press FAM: Shop Til You Drop, Nov. 23-25
Writers from Chat Magazine; Hello! Magazine; ivillage.co.uk; Gay Star News and the Irish Daily Star visited Boston for a shopping press trip with the Discover New England UK PR representative.

To read about any of these FAMs in-depth or for other upcoming FAM opportunities, please check out our leads page here: http://www.massvacation.com/business-resources

Contact John Alzapiedi, John.Alzapiedi@state.ma.us for login information.

INTERNATIONAL PRESS CLIPPINGS: SEPTEMBER/OCTOBER, 2012

September: $1,228,774 in media value for our major markets.
This included:

  • An article in Der Spiegel, Germany’s top online publication, written by Ole Helmhausen from his press FAM, spring, 2012 (Media Value: $157,000 / Circulation: 1.1 million)
  • Two articles by Oliver Bendixen from his press FAM to Massachusetts back in October, 2011, in the weekend edition of Münchener Merkur, a daily regional newspaper; and the daily regional TZ’s weekend edition. (Münchener Merkur, both print and online, Combined Media Value: $58,817 / Combined Circulation: 4,044,000)  (TZ, Media Value: $16,000 / Circulation 14,600)
  • An article in latitudeslife.it written by Lucio Rossi, who attended the Italian Group Press FAM in spring of 2012. (Media Value: $93,000 / Readership: 65,000)

October: $1,819,561 in media value for our major markets
This included:

  • A 27-minute video (“48 Hours in Boston) on The Independent’s website, hosted by Simon Calder, Travel Editor, from his September, 2012 FAM. Media Value is forthcoming, but check out the video and related article here: http://www.independent.co.uk/travel/48-hours-in/48-hours-in-boston-8298331.html
  • An article in The Sunday Sun, a national weekly publication, written by Kate Wills, who attended the UK Group Press FAM on Arts & Culture, June 2012. (Media Value: $6,250 / Circulation: 2.1 million)

An article in Homme de Luxe, a bi-monthly luxury men’s magazine, written by Philippe Hupp, who attend the French Group Press FAM in May, 2012. (Media Value: $119,408 / Circulation: 67,000)